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What's in a Font? You mean to tell me font matters?
Oh Yes. It matters. Oodles. Designer’s everywhere cringe when they see certain fonts misused. Now, seeing as you’re on my list, I know you’re all very smart peeps and you may have never be tempted to...
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Why "Modern" is a Four-Letter Word, Especially to Graphic Designers
“It should be Modern.” Okay, Great — but, this what you and everyone else on the entire planet says. What does modern mean to you? Do you mean the “Modern art” period from the 1860s to about the 1960s?...
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Font vs. Typeface – What's it Matter to You? Probably nothing. But it does...
One thing type geeks get peeved about is the word “font”. It’s a word that’s used for everything now-a-days. But, it really shouldn’t be. Without really getting into semantics, let me break it down...
View ArticleFirst rule of stock images…
1. Only use them if you must. The second rule of stock images is the same as the first. So, maybe not quite as extreme as Fight Club, but pretty darn close. Maybe you’re asking, “Hey, what’s so wrong...
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Um, so like what's this "Responsive" Web Design stuff all about?
While it’s mainstream to talk about responsive web design in web design and WordPress communities, as a whole I’ve noticed most “normal” people have no idea what the term “responsive” means when it’s...
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Our screens transform from Web 2.0 to the almighty 'Flat'ness
The Day the World went ‘Flat’ As a designer, I try to ignore trends. But the truth is, I can’t. And no one can now that both Windows 8 and IOS 7 have gone “flat”. Remember those lens flares, drop...
View ArticleIf you choose Comic Sans, You did not carefully consider your font. Better...
I recently got an email from a potential client who told me her choice to use Comic Sans on her real estate marketing materials was “carefully considered”. As many of you know, I do not recommend this...
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Why having a brand identity can make people feel like you mean it.
Ok, so first – remember what I mean by a “brand”… Think about a brand like a huge blanket that covers the entire business. Everything the business does is under this blanket – from customer service to...
View ArticleHe sells Garbage. For real.
The next time you think your packaging or your design does not matter, I want you to think of this guy. He sells garbage. Yes, real, actual NYC garbage. How I wish I could claim I found this gem on my...
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Recent work
Well, hello, September! It’s amazing the difference a month can make – this month my business is cranking! Here’s a bit of what I was up to this summer and what I’ve done in the past couple weeks....
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